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Job seeker value proposition conceptualised from the perspective of the job choice theory


Shan Jayasinghe ,

University of Kelaniya & NSBM Green University, LK
About Shan
Shan is a senior lecturer at the Department of Industrial Management, Faculty of Science, University of Kelaniya.
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Theekshana Suraweera,

Sri Lanka Institute of Information Technology, LK
About Theekshana
Founder Dean of the Faculty of Business, SLIIT. Prior to joining SLIIT, Theekshana was a Senior Academic at the University of Canterbury, New Zealand, served in the United Nations Development Programme (UNDP) as an MIS Specialist and has been a Sri Lanka Administrative Service (SLAS) served in senior positions in Govt. Departments and Ministries. He holds a PhD (Canterbury- New Zealand), MBA (Sri J- Sri Lanka), MSc (Reading-UK), MSc (Sri.j) and the Postgraduate Diploma in International Affairs from Bandaranayke Centre for International Studies, Sri Lanka. His current teaching at SLIIT focuses on Business Research Methodology, Change Management, Knowledge Management, Emotional Intelligence, Professional & Skill Development. Theekshana’s main research interests are in the field of IT application in Business and Education and have presented research papers in the refereed international journals and conferences.
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Dinesh Samarasinghe

University of Moratuwa,, LK
About Dinesh
Dinesh Samarasinghe is currently attached with the Department of Industrial Management, Faculty of Business, University of Moratuwa. He is a former head of the Department of Management of Technology, Faculty of Business, University of Moratuwa Sri Lanka. He focuses more on research in Marketing Management.
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The job seeker value proposition (JSVP) can be defined as a set of benefits or values a firm promises its job seekers to deliver once they join it, signifying an indicator of its employer brand as well as focusing on job seeker attraction because it carries some information that helps the decisionmaking process of the prospective employees. In this concern, the job choice theory interprets the actual factors of a job seeker’s decision-making process, and therefore, it could be effectively used in conceptualising the JSVP. However, it is claimed that, in most cases, the job choice theory is not considered the basis for developing the construct of the JSVP. Therefore, taking the job choice theory into consideration, this paper aims to develop a framework for conceptualising the JSVP from a new perspective. Thus, through a systematic literature review, eight factors that explain the conceptual domain of the JSVP are discovered and, on the basis of them, eight propositions are made in developing a measurement scale for the JSVP. This study discusses the theoretical and practical implications of the proposed factor-based structure for the JSVP. Subsequently, the limitations in the present research are discussed, and suggestions are made for future research concerning JSVP constructs.

How to Cite: Jayasinghe, S., Suraweera, T. and Samarasinghe, D., 2023. Job seeker value proposition conceptualised from the perspective of the job choice theory. Sri Lanka Journal of Social Sciences, 45(2), pp.107–126. DOI:
Published on 27 Apr 2023.
Peer Reviewed


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